Maruti Suzuki warns, "Will provide car for every pocket, every lifestyle, every aspiration"

“We will provide car for every pocket for every lifestyle and for every aspiration and we will also keep the focus on the premiumisation in terms of the variants which we are giving.”

Maruti Suzuki warns, "Will provide car for every pocket, every lifestyle, every aspiration"
Maruti Suzuki India (MSI) would continue to bring in models with varied body styles as it aims to cater to ‘every segment and lifestyle, Image source: Reuters
By PTI
Updated: Mon, Aug 27, 2018
11:55 am
New Delhi, PTI
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 Country’s largest carmaker Maruti Suzuki India (MSI) would continue to bring in models with varied body styles as it aims to cater to ‘every segment and lifestyle’, MSI senior executive director (sales and marketing) R S Kalsi said.

The auto major, which has over 50% market share in the domestic passenger vehicle segment, is also focussing on giving enhanced features across its model range with the market moving gradually towards premium products.

“We will provide car for every pocket for every lifestyle and for every aspiration and we will also keep the focus on the premiumisation in terms of the variants which we are giving.”

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The strategy is to keep launching varied body types, hatchbacks, sedans and SUVs, he added. “We won’t ignore any vertical.”