Kinetic Engineering grants brand license to EV expansion; marks strategic push into Electric mobility

Kinetic Engineering Limited (KEL) has announced that it has officially granted the brand license to its subsidiary Kinetic Watts & Volts Limited (KWV), powering the Kinetic brand to enter the electric vehicle (EV) era. Kinetic Watts and Volts Ltd., incorporated on September 27, 2022, was established with the mandate to explore alternative opportunities in the electric vehicle space. 

KWV is now on the verge of crystallising its EV product portfolio and is gearing up to unveil its rollout strategy, partnerships, and go-to-market plans, marking a pivotal moment in its journey towards commercial operations. This momentum underscores the KWV Team’s commitment to bringing innovative and sustainable electric mobility solutions to Indian consumers, the company said in an official release.

KEL, along with other promoters, has currently invested Rs 42.83 crores in KWV. KEL will be releasing an additional Rs 29 crores shortly, the company said, bringing the total investment by KEL and other promoters to Rs 71.83 crores. This investment will result in KEL holding an 80 per cent ownership stake in KWV, reinforcing its commitment to building a robust EV business under the group umbrella, it added.

Kinetic Engineering Limited is a supplier of EV components, including gearboxes, axles, and chassis. Additionally, the Kinetic Group has recently ventured into battery manufacturing under a separate group company operating under the brand “Range X”, expanding its footprint across the electric mobility ecosystem.

Under this agreement, KWV will have the non-exclusive right to use the Kinetic brand name and trademarks for its EV business, for an initial period of three years.

Speaking on the announcement, Ajinkya Firodia, Vice Chairman & Managing Director, Kinetic Engineering Ltd. said, "The Kinetic brand has been a symbol of innovation, trust, and progress for over five decades. As we step into the electric era, we are excited to see Kinetic Watts and Volts carry this proud legacy forward."

"This license is not just a business arrangement – it’s the handover of a rich heritage into capable hands, committed to shaping the future of mobility. We believe that by combining our iconic brand with cutting-edge electric technology, Kinetic Watts and Volts will create products that resonate deeply with Indian consumers and set new benchmarks in the EV space,” it added.