High-end bikes' sales growth rate overtakes mass bikes
The high-end two-wheelers are those above 500cc and has saw an 82.6% rise in sales from August to September.
High-end two-wheelers are selling faster in the domestic market than their mass-made counterparts.
A recent report by Bank of America-Merrill Lynch said that the demand for scooters and premium motorcycles remains strong, while the demand for other segments remains muted, with 5-8% growth (year-on-year) YoY.
Two-wheelers above 500cc capacity are categorised as high-end. They have seen a 82.6% rise in sales growth from August to September.
High-end two-wheeler manufacturers such as Harley Davidson, Triumph and Kawasaki, have seen a large growth in their sales during the festive period.
Harley-Davidson, for instance, saw a huge 126% rise in its sales in September from the previous month. Triumph, on the other hand, saw a 48% growth in its sales over the same period. Kawasaki witnessed a smaller growth of 6.3% in in the month.
While the sales of Harley-Davidson were slipping since March 2016, it saw a huge rise during the festive month of September 2016. Similarly, Triumph has been seeing a rise in its sales since August this year. Kawasaki too saw a 19.3% growth in August.
Suzuki which also manufacturers motorcycles over 500cc, saw a huge 154% rise in its sales in September compared to the previous month.
Hero MotoCorp, on the other hand, one of the largest mass two-wheeler manufacturer in India, saw only a 8.7% sequential rise in its sales in September while Honda saw a 15% sequential growth in September. Bajaj Auto's sequential sales grew 32% in the month.
This growth is still much lower than the over two-fold growth rate in sales that the high-end two-wheeler companies have seen. It should be noted that the base of the high-end motorcycles companies is much lower than mass bike manufacturers.
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