Ducati Bikes Sales in 2019: Vroom! Last year's figure surpassed - All you need to know
Ducati Motor Holding closes 2019 with 53,183 bikes delivered to customers worldwide, nudging last year's figure of 53,004 bikes even higher.
Ducati Motor Holding closes 2019 with 53,183 bikes delivered to customers worldwide, nudging last year's figure of 53,004 bikes even higher. A major contribution to this result came from the Panigale: with sales totalling 8,304, it retains the market leadership established in 2018 and confirms its status as the world's best-selling superbike with a market share of 25%.
Two new bikes introduced in 2019 - the Hypermotard 950 and Diavel 1260 - racked up sales of 4,472 and 3,129 respectively, doubling the overall volumes achieved in 2018 by previous versions. The Multistrada family performed equally well, scoring a 3% increase compared to 2018 (thanks also to the addition of the 950 S and a revamped 1260 Enduro); deliveries totaled 12,160, the best sales performance since the Bologna-built multibike made its debut sixteen years ago.
Sales figures for 2019 have reinforced Ducati's position at the premium end of the motorcycle market.
Ducati 2019 Sales Figures: Key things to know
- 53,183 Ducati bikes delivered to customers in 90 countries
- Italy remains the number one market. Double-digit growth in China, Brazil and Spain
- For the second year running, the Panigale is the world's best-selling superbike.
- A record number of advance orders for the new Streetfighter V4, with deliveries to begin in March 2020
"2019 was a tough but also rewarding year. We're working to make Ducati the world's most desired motorcycle brand”, stated Claudio Domenicali, CEO of Ducati Motor Holding, “and the results we're achieving, the development of the range and the market response all confirm we're on the right track. On today's global market, one in every four superbikes is now a Panigale. The technical content we've transferred from the R version and our extensive racing experience to the V4 2020 range ensure this bike remains the category benchmark. What's more, order books for the new Streetfighter V4 are bulging - more than 1,700 are already on order - and deliveries will begin in March 2020".
"We're satisfied with the results achieved in 2019”, adds Francesco Milicia, Global Sales VP. “Over the last twelve months a major network development plan has been implemented, with 54 new dealerships in 20 countries. This expansion plan will continue this year in order to further improve the world-wide network coverage and offer our fans a growing premium experience.”