Audi India bets on digital medium to tap customers

Audi India bets on digital medium to tap customers
Audi is seeking to tap more customers through the digital medium in India as it lines up new product launches during the year. Image source: company website
Updated: Mon, Jan 15, 2018
06:23 pm
PTI
RELATED NEWS
Audi Q8: LAUNCHED! Amazing combo of 4-door luxury coupe and versatile SUV! Audi Q8: LAUNCHED! Amazing combo of 4-door luxury coupe and versatile SUV!
Audi Q8: This much-awaited SUV is all set to arrive on this date - All you need to know about launch and venue details Audi Q8: This much-awaited SUV is all set to arrive on this date - All you need to know about launch and venue details
Why Audi India plans to focus on petrol cars only Why Audi India plans to focus on petrol cars only
Want to buy Audi Q5 or Audi Q7? It's the best time to own this luxury machine - Here is why Want to buy Audi Q5 or Audi Q7? It's the best time to own this luxury machine - Here is why

German luxury car maker Audi is seeking to tap more customers through the digital medium in India as it lines up new product launches during the year.

Enhancing its focus on digitalisation, Audi India said it has revamped its website with more user-friendly interface and site navigation offering map and geographical location-enabled dealer search to identify nearest dealer.

"Digitalisation is at the core of Audi's strategy in products as well as across all Audi touch points...(the revamped website) is a new and fresh approach to?reach?out to our prospects and customers?digitally and stay connected with them 24x7," Audi India Head Rahil Ansari said in a statement.

He further said, "We are launching the all new Audi Q5 on January 18,?2018 and look forward to our customers configuring their?favourite?Audi Q5 online".

Apart from offering details of the models that the company sells in India, Audi said, through its new website customers can find details of service centres, used car outlets under Audi Approved: plus and customer engagement events like Audi Driving Experience and Audi Sportscar Experience.