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Celosphere 2025 concluded recently, and once again, it reinforced its position as the leading global event for process intelligence and enterprise AI. During the event, Zee Business interacted with Manish Gupta, Vice President-Data and Analytics at Genpact, to understand his perspective. 

Here are the key highlights of the conversation.

<h2>'The vibe at Celosphere 2025 was unmatched'</h2>

The energy at Celosphere this year stood out. There is a renewed push around data and AI, and it aligns strongly with Genpact’s focus on driving transformation with data and AI. The collaboration with partners like Microsoft, AWS, and Databricks reflects where the ecosystem is heading. The point-solution apps showcased at the event were also noteworthy, as they bring sharp, purpose-built capabilities for real operational challenges.

<h2>'Genpact has been an early strategic customer of Celonis'</h2>

Genpact has supported clients on their transformation agenda for many years. The shift was to bring a more scientific, data-driven approach, helping clients see the full landscape of opportunities and how Genpact can act on them. Our partnership with Celonis began six years ago. As one of their early strategic customers, we have built IP, frameworks, and apps that help accelerate value delivery across engagements.

<h2>'Genpact operates across sectors and geographies'</h2>

Our revenue model continues to evolve with this data-led approach. Conversations today are more outcome-led than time-and-material. We increasingly adopt gain-share models, putting our skin in the game because we have confidence in our ability to underwrite and deliver measurable value.

<h2>'Genpact has a proven agentic AI framework'</h2>

We have developed a ready, proven framework for agentic AI that spans multiple industries. For banking and insurance, we built dedicated, purpose-specific agents because of the complexity involved. In industries with deeply fragmented data and legacy systems, such as banking, the potential value from applying agentic AI is even higher compared to sectors already using modern SaaS platforms.

<h2>'Our core consumers are large enterprises'</h2>

Our primary focus remains large enterprises, but we are also expanding to next-generation accounts in the $1 billion to $10 billion revenue range. The value proposition for them is straightforward: combining advanced technology, including agentic AI, with Genpact’s domain depth to deliver value quickly and at scale.

In an interaction with Zee Business at Celosphere 2025, Manish Gupta, Vice President-Data and Analytics at Genpact, spoke about the firm’s long-standing association with Celonis and the broader shift toward data and AI-driven transformation.


Genpact has been an early strategic customer of Celonis

Celosphere 2025 was the 2025 flagship conference organised by Celonis a few days back. For the unversed, Celonis is regarded as the world’s premier event on process intelligence and enterprise AI. Zee Business caught up with Amit Rathi, Vice President and Head of Wipro Consulting (UK and Ireland), to chat about Celosphere 2025, its association with Celonis and more. Here are edited excerpts from the exclusive interaction.

Celosphere 2025 saw the presence of several business and technology leaders to explore how process-intelligence can serve as the critical bridge that makes AI meaningful for real enterprises. How was your experience?

Celosphere 2025 has been amazing. Every year, it gets bigger and better. So we've been with Celonis for the last 6 years.&nbsp; This year has been - I should say - a milestone year for us because we also won Ecosystem Gamechanger award, which shows the kind of impact which we have made, not just for Celonis, but also for our clients. Both Wipro Consulting and Celonis strive to achieve better outcomes for our clients.

How did Wipro Consulting first establish its partnership with Celonis?

It all began with our strategy that we wanted to be the consulting leader and make a difference to the CXOs&nbsp; on the business side. We were looking for partners who can actually help in achieving this. It all started with a one engagement and one small team. But now, we are&nbsp; globally spread across US to UK to Europe and more. We have created a huge center of excellence in India which aligns with Wipro's global delivery.

Why is India considered a crucial market?

We are headquartered in Bangalore. For us, India is the biggest talent hub. More than 70 per cent of our talent is actually based out of India. In the last five years, with the advent of AI and digital technologies, it has been hard to get the right talent. But we've been fortunate enough to have a great and impactful team which can deliver benefits for our client on a continuous basis.

How would you describe Wipro Consulting's business model?

Our business model is straightforward. We operate through four business lines and four key markets. Our profit and loss structure is organized around these markets: two in the Americas, one in Europe, and one in APAC. The four business lines that drive our operations are Consulting, Technology Services, Business Process Services, and Engineering Services.&nbsp; Our strategy is to be consulting led and AI powered. This means that everything and anything we do for a client, needs to be led through consent and powered through&nbsp; AI first mindset. That's where the investments for Wipro is going right.&nbsp;

What distinguishes Wipro Consulting and what gives an edge over its competitors?

We believe in keeping our client first. If we truly put the client first and take the time to understand their business problems, we can design the right solutions and become a real partner to them. By combining our technology backbone, our innovation mindset, and our consulting approach, we are confident that we can consistently achieve quarter-on-quarter and year-on-year growth.&nbsp; That is the path we are already on.

In an exclusive interaction with Zee Business, Amit Rathi, Vice President and Head of Wipro Consulting (UK and Ireland), shares his thoughts on Celosphere 2025 and its association with Celonis.

&nbsp;


Amit Rathi calls 2025 a milestone year for Wipro Consulting, lauds collaboration with Celonis

Celonis, a global leader in process intelligence, put forth big upgrades to its Celonis Process Intelligence Platform during the recently concluded annual Celosphere conference. The updated platform now connects easily with varied enterprise systems.

In an exclusive interaction with Zee Business, Kaushik Mitra, Vice President and Head of India GTM at Celonis, spoke at length about how its business is shaping up, why so much stress is being laid on India and more.

<h2>How has the business of Celonis been shaping up so far?</h2>

Celonis is into what we call Process Intelligence, and we work very closely with customers on their AI deployments, where process intelligence forms a bedrock for the deployment of AI. From that perspective, we consider India as the AI and PI epicentre, and I see a very positive uptick for business in India.

We have been here for the past year with our go-to-market initiatives. We are working with our Indian enterprises, which are now part of the global 2000 giants. We are obviously working with our global capability centres, which are large organisations globally headquartered but having their GCC in India. So I see a very positive outlook in the go-to-market for India.&nbsp;

During the recent press briefing, it was mentioned that Celonis' workforce in India will see a surge...

I think Carsten Thoma - President of Celonis - has spoken about it, so I wouldn't go there. However, one thing that I can say is that we would be expanding in multiple areas, which not only includes our go-to-market. We have a Celonis garage, which is an innovation labs that value engineering services. Hence, there is a lot of excitement around this. So yes, we are focusing on India as a region.

Read More:&nbsp;<a href="https://www.zeebiz.com/economy-infra/news-atmanirbhar-bharat-not-an-isolationist-policy-nirmala-sitharaman-sbi-banking-and-economics-conclave-2025-mumbai-highlights-382683">'Atmanirbhar Bharat' not an isolationist policy: Nirmala Sitharaman</a>

<h2>What makes India a crucial market?</h2>

India has always been at the forefront of the digital adoption curve. If you look at the success of our digital platforms, we feel that with AI coming in, this is possibly the best time for us to have a PI AI combination and focus on India.

This is because we believe that PI is the main bedrock, and it gives a context for AI to succeed. Hence, this is the right time for us to invest in India. If you look at the other side, the Indian enterprises are really growing very large, and there's a great opportunity to be part of their AI journey. So we find all of this converging towards an investment in India.&nbsp;

<h2>Can you give us some insight into the growth strategy Celonis is focusing on these days?</h2>

As I said, there are two parts to the story. One is the GCC and the other is India's enterprises. However, our growth is pivoted around industry strategy. So, we would be focusing on auto manufacturing.

Auto manufacturing, consumer products, pharma, retail, BFSI - all of these are the industries where we have great user cases globally, and we are deploying them in India. So our pivot is around the industries and AI. Our strategy will be based on it.&nbsp;

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<h2>Apart from India, are there more markets that you would also be focusing on in the upcoming months?&nbsp;</h2>

My focus is entirely on India because I think I have my hands full with India. Globally, the organisation is looking at multiple geographies. India is an exclusive region, and obviously, we're expecting growth in all of them.

<h2>What do you think gives Celonis an edge over other players in the space?</h2>

We are the category creator and the inventor of process mining. We started in 2011 and have always been ahead and been rated as a leader by Gartner Forester and Everest. We always believed that with the AI revolution, it's PI which will make the difference, and that's where we have the cutting edge. We have our readymade apps, which can be deployed.

In an exclusive interaction with Zee Business, Kaushik Mitra, Vice President and Head of India GTM at Celonis, spoke at length about how its business is shaping up, why so much stress is being laid on India and more.


EXCLUSIVE: Celonis' Kaushik Mitra explains how India’s expanding enterprises are creating opportunities in AI revolution

Celonis, a world leader in Process Intelligence, has opened its annual flagship conference Celosphere 2025 with a strong focus on the evolving relationship between Artificial Intelligence and business optimisation. The event, themed ‘There is no AI without PI’, highlights how enterprises can only realise the true value of AI once their processes are clearly defined and refined.

Speaking exclusively to Zee Business, Manik Sharma, Head of Supply Chain GTM AI at Celonis, explained how the company is building the science behind Enterprise AI. “Over the past few years, almost 90 per cent of companies have struggled to derive meaningful outcomes from AI,” he said. “The reason lies in the distinct ways each business operates. Unless the context of these processes is built into AI models, their performance remains limited. Celosphere 2025 focuses on how we can bring process science into AI to achieve real transformation.”

Here are&nbsp;excerpts from the interview:

<h2>India emerging as key pillar in global strategy</h2>

Sharma reaffirmed that India is now at the heart of Celonis’ long-term growth plans. He said the country’s depth of technology expertise and strong talent pool make it an indispensable base for the company’s expansion.

“AI is not a chatbot or a simple plug-and-play tool,” Sharma said. “Enterprise AI requires significant effort, dedicated resources, and deep understanding. India has one of the highest concentrations of qualified professionals who can support this journey. As we scale our enterprise products, our customers will need guidance to make them enterprise-ready, and India will be central to that effort.”

He added that Celonis is expanding its presence in India not only to tap into talent but also to strengthen partnerships and customer support in the region. “India’s role is no longer peripheral - it is strategic,” he said.

<h2>Building the ‘Intelligence Graph’ for businesses</h2>

Asked how Celonis differentiates itself in an increasingly crowded AI market, Sharma explained that the company’s edge lies in combining process mining expertise with its proprietary Intelligence Graph.

“Every software company today claims to be an AI company,” he said. “But our foundation is different. We build what we call the Intelligence Graph - a dynamic model that maps how an organisation truly operates, from supply chains to customer satisfaction. Once we build this graph, we integrate AI layers and process mining insights to make it contextually intelligent.”

According to Sharma, this approach allows Celonis to offer tailor-made AI solutions that align precisely with how each enterprise functions, ensuring measurable impact across operations.

<h2>Using AI to decode customer behaviour</h2>

Discussing the role of AI in understanding consumer patterns, Sharma said it is one of the most powerful and practical applications in business today.

“In retail, customers interact through several channels - some shop online, some visit stores, and others use platforms like Amazon,” he said. “AI helps bring these different interactions together to build a clear picture of who the customer really is.” He added that businesses can combine data from various sources, such as purchase histories and payment records, to design sharper, more targeted marketing campaigns.

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“If you’re in the restaurant industry, for instance, AI can help identify buying patterns and design offers that truly appeal to individual customers. This is not just data analysis - it’s creating a 360-degree view of the customer.”

<h2>Future of process intelligence and enterprise innovationa</h2>

Sharma believes the coming years will redefine how businesses think about AI and efficiency. “True enterprise AI is not about replacing people - it’s about enabling them with insight,” he said. “At Celonis, our mission is to bring precision, transparency, and intelligence to every business process. India will continue to play a decisive role in achieving that vision.” “The journey of AI in business isn’t just about automation - it’s about intelligence grounded in process understanding,” he said. “India, with its depth of talent and innovation, will play a decisive role in shaping that future.”

Global process intelligence leader Celonis is turning to India as a key hub for its enterprise AI ambitions. Head of Supply Chain GTM AI, Manik Sharma, outlines how India’s skilled workforce and growing innovation ecosystem make it pivotal to Celonis’ next phase of growth.


India crucial to Celonis’ expansion plans? Manik Sharma lauds it for...

Nick Jonas, currently at the ongoing Red Sea International Film Festival 2024, agrees to the fact that understanding the business of showbiz is extremely crucial in not just building a career but also maximising the potential of an artiste.&nbsp;

In an exclusive interaction with Divya Pal in Jeddah, Nick Jonas spoke about the business acuity he wished he had when he started his career. 
&nbsp; 
“I think when we first started, we were thrust into things without really having any playbook to pull from or, you know, even formal training to know what to expect. Our father was one of our co-managers, and, at the early stages of our career, a guy named Phil McIntyre, who to this day is still our manager and my manager. We all just learnt together, and I think sometimes it's better to be thrown into things and, to find your wings and/or your parachute and figure it out.” 
&nbsp; 
Nick also admitted to being a massive fan of Indian films, which are huge the world over.

“I have learnt quite a bit about the Indian films over the last couple years as well, that I didn't know when I initially, started dating, my now wife. And I'm a massive fan. I know it's huge, you know, all over the world, but obviously in this part of the world as well. And just seeing that globalisation of cinema, not just with Indian films, but global films all over the world is so exciting to me. That was one of the reasons I was so honoured to be asked to come here and speak. I'm just a massive fan of entertainment. And, as my sort of world view has broadened so much by way of consuming so much content from different parts of the world because of what I've been introduced to through my relationship and marriage, it has been one of the most inspiring things for me. So honoured to be here and to get to kind of take it all in.”

Jonas was the primary songwriter for the Jonas Brothers, contributing as either the sole writer or co-writer on the majority of their releases.

On being asked how the songwriting process has evolved over the years, he said, “I started writing songs when I was about 8 years old with my dad. I would drive into New York City because I was doing Broadway shows when we lived in New Jersey, and we'd have about a 45-minute drive. And so that time would be spent either listening to music and learning about the great songwriters, James Taylor, Stevie Wonder, Carol King, Bee Gees, and Beatles, and then also trying to write myself, and, you know, that love affair sort of took me on a crazy journey with the music that I've been fortunate enough to write and share with the world.” 
&nbsp; 
As Nick says, his songwriting now draws mainly from his real life experiences, which also include fatherhood, particularly inspired by his bond with his daughter Malti Marie Chopra Jonas.&nbsp; &nbsp;

“As I look up now as a 32-year-old and think about the many years I've spent writing songs, I think I have a deeper perspective because of where I'm at personally. You know, so much of what I write about comes from my real life experiences and, you know, obviously, relationships and love, not just in the romantic sense, but also, you know, with our beautiful daughter now and what that feels like to write from the perspective of a father. So I've spent some time this year not only working with stuff for me and the brothers and me personally, but also for some other artists, trying to kind of see things through that different lens. It's actually very similar to me, too, when I act and when I'm doing work in that space, you know, looking at it through a different lens and coming at it from a perspective that is not just my own, but, you know, potentially somebody else's. So it's evolved in a big way, and I'm feeling really excited about some of the music I have coming out next year.” 
&nbsp; 
Nick also sounded upbeat about how his experiences as a father and husband influenced his perspective on music and how these roles brought shifts in his approach and creativity.

“I listen to a lot more Bluey these days and, Moana. I'm getting well versed in all the children's music that's out there. But there's so much, so many great strings to pull on creatively, both from my life experiences, but also, I think anytime your depth of love and relationship just gets that much deeper and grows, you know, your creative life, whatever that may be, expands that much further. So there's a music part of that, but also on-screen and off-screen. The things I'm doing to sort of get inspired, I think, are directly related to those relationships being as meaningful as they are to me.” 
&nbsp; 
Is there a song that he feels is underrated but holds deep meaning for him?

“Every artist probably thinks that there are songs that are underrated, that they love, that maybe the audience didn't fully connect with as much. And I actually watched an interview recently with John Mayer, who mentioned, It's like, I think we should have the ability as an artist to put a song on another album and say, you guys didn't get it back then, but trust me, this is really good. 
&nbsp; 
“I think the power of streaming now is that we actually have this wonderful sort of renaissance of people discovering music on their own in the same way that I used to do when I would go into, you know, a CD or record store with my dad and, you know, just pick through different cassettes or CDs to find something that, to me, was new, but to my dad was something that he loved when he was my age or in the past. And similarly, I think we get to do that by just looking for new things, and a lot of times those new things are actually older things. So there are songs like, I Believe, for instance, which was on our album, Happiness Begins, which is one of my favourites that I've ever, kind of written, where at the time, it was sort of, I think, overshadowed by Sucker and some of the other singles on the album. But what's nice to see is that over the last couple of years, there's been an organic discovery of that song because of Spotify and Apple Music. Our early records date back to 2007-2008. People that were our age when we released those records are now our age still, and they're bringing their kids to shows. And so, you know, those 5- to 12-year-olds that come with their parents are discovering this music in a new and organic way. There are things that are relevant to them now, at whatever it is, the early teen years, that were relevant to me then. So that generational effect is what you dream of, and you're just fortunate that it's kind of connecting." 
&nbsp; 
RSIFF 2024 will honour award winning actor and his wife Priyanka Chopra at its closing ceremony on December 12. She will join previously announced Red Sea Honouree Viola Davis as RSIFF celebrates her career and contribution to the film industry.

Nick confirmed he will join Priyanka for the ceremony. "I'm aware. I'll be there."&nbsp;

Nick Jonas along with wife Priyanka Chopra Jonas are in Jeddah for Red Sea International Film Festival 2024. Read to know what Nick had to say about the business acumen he wished he had when he started his career, and more.


EXCLUSIVE: Nick Jonas talks business and applauds Priyanka Chopra's RSIFF 2024 recognition

It was in 1999 when actress Sarah Jessica Parker became a producer for Season 2 of ‘Sex And The City’. For the unversed, the opportunity came to her when 'Sex and The City' creator Darren Star asked her to be a producer, by learning it for the first year and attending the production meetings. Besides confirming that the new season of ‘Sex And The City’ will have “growth with new faces”, she also described the process of taking seven months to film it as “really big, really robust and exciting”.

In an exclusive interaction with Zee Business at the ongoing Red Sea International Film Festival 2024 in Jeddah, Sarah spoke to Divya Pal on a number of aspects, offering a glimpse into her entrepreneurial&nbsp;mindset and describing how India excites her for her next venture. Asked if being a producer or having a business mindset impacts her role as an artiste, she said: “Yes, with budgets, it does. I think I'm horrible. I'm the worst person you want. I'm like: 'Can we afford it?', 'What is this costing us?', 'Should we be putting our money elsewhere?', 'I don't think we need that', 'I think we need that'."

“But I think that's really good for me too because it makes me hypervigilant about every choice we're making, and it makes me better equipped to understand where big money should be and where it shouldn't. And, it also makes me feel an enormous responsibility to that budget, to the studio too, and in essence, our parents who are offering up this money... I wanna be really thoughtful about the ways we're spending it so we can go back and ask for more. So I just think, honestly, as a person, as a professional, I'm just much more conversant in complicated conversations about money and budget... It doesn't mean that I'm always right,” she added.

Sarah is happy to do just about everything to understand every nuance of production and improve at the role consistently.

“I'm also so ready to learn and be better at it. I also can explain to my cast members sometimes. This is why we're doing it this way. This is why this is hard. And I can grumble to them. I told them I shouldn't do this. You know, like and it's just it's such a good feeling to be responsible to and for people. To know that a crew is counting on you to take care of them. That doesn't mean they're not gonna work hard. I'm gonna work hard right alongside them. But it means that they know that you're being thoughtful about their time, their life, their talent, the time they're giving us, and the ways in which we are showing that gratitude all the time. And that they know we're not silly, that we're not being ridiculous and juvenile and about our budgets.”

Asked whether India is a good market for her next venture she has in mind, Sarah: “Oh, I'm hoping I mean, it's hard to deny India's economy... You know, you wanna be a player in that, but you have to be deserving. You know? Everybody wants to be there. You have to be deserving of that audience. So are we? That's the question.”

In an exclusive interaction with Zee Business on the sidelines of the ongoing Red Sea International Film Festival 2024, Sarah Jessica Parker spoke with Divya Pal on a number of topics, offering a glimpse into her entrepreneurial mindset and describing how India excites her for her next venture.&nbsp;


Divya Pal