YouTube bets on 'Originals' to woo Indian audiences, boost video ad spends
After Netflix and Amazon Prime Video, YouTube is bringing in 'Originals' for the Indian audience and has teamed up with music maestro AR Rahman for its first such show in the country.
YouTube will showcase 'ARRived' -- its first original content from India in the coming weeks under an ad-supported model. While it offers 'Originals' in some countries under a subscription model, YouTube still hasn't decided on a date for launching its paid service in India yet.
"Affordable data costs are driving video consumption in India, data usage is about 8 GB a month per subscriber. This has pushed online video consumption as well, which is now about 75 per cent of all mobile traffic as per industry reports," YouTube in India Head of Entertainment Satya Raghavan told
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)
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