With Yaris, Toyota eyes volume play, to take on City, Verna
Toyota is planning to play it big on the volume side by entering the mid-segment sedans with its globally successful car 'Yaris'.
If they price it right, Yaris - which will be pegged as a B-segment sedan - will give a tough competition to the industry leaders like Honda's City and Hyundai's Verna, according to analysts.
"Yaris is our answer to the volume segment sedans. Since the car comes with lots of industry-first features like seven airbags, all four disc-breaks, automatic version even in base models, we hope to repeat what the Corolla has done to the premium sedan segment with Yaris," D Raja, deputy MD for sales & service at Toyota Kirloskar Motor, told
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)
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