Trip Factory opens offline store in Coimbatore

Trip Factory, a customised holiday package provider, which launched its first store in the city has plans to reach every holiday customer in India by 2020, a top official said today.

The company has plans to launch four stores across the city in the coming months and expand its offline presence to over 1,000 stores on the next five years, the company's co-founder and CEO Amit Aggarwal told reporters here.

Since, only 18 per cent of travellers shop for their holidays online, a whopping percentage of the population still seeks out an agent or an actual physical space to book the same, he said adding that two among three holiday-seekers looked for a customised holiday package.

"For the first time, our stores will be backed by technology that will enable them to create a truly customised holiday package and a virtual tour of the package, no matter where you want to travel within India or abroad," he added.

Further, Aggarwal said, "this in turn is backed by best prices from our suppliers and airline partners so that consumers know they are getting the lowest price always." Stating that holiday intelligence in Coimbatore was high, he said that 10 per cent of a population of 18 lakh goes on a holiday, and over 50 per cent of holiday-goers undertake at least one international trip.

The opening of a Trip Factory offline store in Coimbatore, the fourth in the country, promises satisfying customer interactions, easy customisation and a hassle-free holiday buying experience, he said adding the company wanted to reach every holiday customer in India by 2020.

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