Niti Aayog CEO Amitabh Kant today favoured the idea of states being ranked in terms of media and entertainment index as is done for ease of doing business.
This, Kant said, will ensure growth of the sector as respective state governments would compete to offer a conducive environment to the media and entertainment industry.
"My view is that India is a very large country, bigger than the 24 countries of Europe, and we need to ensure states become very easy and simple for media and entertainment," said Kant at the CII Big Picture Summit.
TRENDING NOW
He added: "We need to do an indexing and ranking of states in India on following parameters... gaming, digitisation every aspect and brand states and put in public domain and name and shame the state government".
Kant is of the view that people must notice if the state government is supporting the media and entertainment industry or not.
India has the second-largest Internet user base fuelled by various ecosystems as 4G services and digital transformation will play a key role in the growth of the sector.
"The second wave of growth would come when all smartphones would start in Indian native languages and media and entertainment (contents) would be viewed by all of them on phone in regional languages," Kant said, terming it as "a big quantum jump".
He promised support from the government for the media and entertainment industry.
Film director and producer Ramesh Sippy stressed the need to create a skilled workforce, given the changing nature of the sector.
The rapidly-changing technology is like a double-edged sword, he pointed out, that will add new categories of jobs while making some obsolete.
The government and the private sector need to work together to create appropriate education and skilling opportunities for the sector, Sippy suggested.
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)
Get Latest Business News, Stock Market Updates and Videos; Check your tax outgo through Income Tax Calculator and save money through our Personal Finance coverage. Check Business Breaking News Live on Zee Business Twitter and Facebook. Subscribe on YouTube.
RECOMMENDED STORIES
11:38 pm
Industrial production growth rises to five-month high of 5.7% in July
IMF urges pact to boost its resource quota, strengthen world economy
Australian economy grows modestly in Q2, eases recession fears
China's factory activity shrinks for 5th month, maintains pressure for policy support
India's economic growth set to accelerate to its fastest in a year
