Leading multiplex operator PVR will invest around Rs 60 crore to add up to 15 screens under its new premier sub-brand P[XL] by FY 2018-19, a top company official said.
PVR today unveiled a new sub-brand P[XL], its home grown big movie screen format known as Premium Extra Large, at Mani Square, Kolkata.
The company will add four screens this fiscal and around 10 more in next fiscal under P[XL], equipped with features, including extra-large wall-to-wall screen, dolby moving sound technology and Dual 4K projection system.
"We will invest a sum of around Rs 60 crore to add P [XL] screens," PVR CEO Gautam Dutta told
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