Multiplex operator PVR today launched a customer loyalty program PVR Privilege to expand its base further.
The loyalty program offers its members redemption opportunities and enhanced benefits, the company said in a statement.
"It will enable members to enjoy a remarkably simple and a fast way to free tickets or F&B offerings at PVR cinemas," PVR Joint Managing Director Sanjeev Kumar Bijli said.
PVR presently operates 600 screens in 131 properties. The company has a viewership base of around 75 million.
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)