Maruti brings ECSTAR brand to India
Country's largest carmaker Maruti Suzuki India (MSI) today launched ECSTAR, Suzuki's global brand of lubricants, coolant and car care products in India.
The company will initially cater to customers at Nexa workshops and gradually it would be offered at the company's full service network of over 3,000 workshops across the country.
"On our journey of transformation we have been bringing a range of new models and technologies. To ensure optimum performance of these new technologies, we are now bringing a range of Suzuki global engine oils and lubricants," MSI MD and CEO Kenichi Ayukawa told reporters here.
The products have undergone rigorous testing under extreme conditions, he added.
Suzuki Motor Corporation (SMC) had first introduced ECSTAR brand in 1984.
In 2015, SMC promoted ECSTAR as a global brand and it is now widely marketed across Europe, America, Mexico, Australia and South East Asia.
In India, to begin with, the range of ECSTAR products includes injector cleaner, automatic transmission oil, underbody coat and screen wash for the cars.
More products will be added to the ECSTAR range in the country progressively, MSI said.
The auto major said that the range of ECSTAR products will be procured from select local suppliers, which will undergo stringent tests to qualify their products to be included under ECSTAR umbrella.
Suzuki Motorcycle India Managing Director Satoshi Uchida said ECSTAR brand will offer customers outstanding engine protection, a longer life-cycle for their two-wheeler as well as lower maintenance and fuel costs.
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)