With more and more Indians looking for short breaks, long weekends are gradually becoming popular and there was 72 per cent growth in hotel bookings in this segment in August compared to last year, a report said.
"If we compare August long weekends to any average day in this year, hotels show an impressive 72 per cent increase in bookings," according to a report by Cleartrip.
The report has compiled data from actual hotel bookings on Cleartrip during long weekends.
Further, the report said, the Independence Day and Janamasthmi weekend registered a whopping 121 per cent higher hotel bookings than other days in the month.
"Long weekends have crafted a market of their own, contributing major business for online travel companies. For instance, the hotel bookings for the Independence Day weekend zoomed 121 per cent over other days," Cleartrip Chief Marketing Officer Subramanya Sharma told
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)