Inside Fintech India Expo 2025: Why RUGR is the brand to watch out for this year

The stage is set for one of the biggest fintech events of the year. Fintech India Expo 2025 is taking place from March 19 to 21 at Pragati Maidan, New Delhi. This event brings together the top players of the financial world, and this year, it is going to be more exciting. In the expo, top discussions on the fintech world will take place, while many big brands will showcase their innovative solutions at the event. However, the spotlight brand of the event will be RUGR - the leading fintech brand in India.

As one of the associate partners and key sponsors, RUGR’s presence at this year’s Fintech India Expo is more than just about visibility. It’s about redefining the fintech narrative in India — and yes, setting some new benchmarks along the way.

What makes Fintech India Expo 2025 so crucial for the industry?

Before we get into RUGR’s story, let’s pause and look at why Fintech India Expo 2025 is such a big deal.

The fintech sector in India has shown massive growth. It is increasing rapidly. Around $50 billion in digital transactions are being processed monthly. Globally, India takes the number 3 position in this field. However, with this growth, the field has many challenges from security to customer trust and more.

With an aim to deal with such issues and make fintech better with advanced tools, the Fintech India Expo event is held every year. Here innovators, decisionmakers, and top minds of the fintech world come together to discuss possible future-ready solutions. That’s exactly where RUGR is stepping in — not just as a participant but as a leader shaping those conversations.

Why is RUGR the brand to watch out for this year?

Now, let’s get to the point. Here’s why everyone is talking about RUGR already — and why you should too:

1. Exclusive ad launch — Making a bold statement

On March 19, Day 1 of the Expo, from 10:45 AM to 11:00 AM, RUGR has a dedicated slot to unveil their brand-new ad campaign. In a space where brand positioning and customer perception matter deeply, this isn’t just about an ad — it’s a statement of intent.

What will this campaign show? Insiders say it’s about reimagining how India engages with fintech solutions — especially around lending, payments, and AI-based financial tools.

2. Not just talking, but showing real solutions

Unlike many who’ll just be "talking" fintech, RUGR plans to showcase their solutions in action. At their booth, visitors will get hands-on experience with RUGR’s technology — whether it's their intelligent credit risk engines, AI-powered lending models, or tools aimed at democratising finance for small businesses and individuals alike.

In a world flooded with apps that overpromise and underdeliver, RUGR’s focus on practical, real world solutions makes it stand out.

3. A brand that understands India’s fintech needs

Let’s face it — fintech in India isn’t like elsewhere. With millions of underserved and new-to-credit users, solutions need to be smart, flexible, and human-centric.

RUGR’s approach is built on deep insights into these market gaps — whether it’s creating accessible credit lines for MSMEs or offering intelligent financial management tools for young urban users. Fintech India Expo will give it a chance to present this unique understanding in front of investors, regulators, and industry peers.

Where RUGR could steer the big conversations at Expo

Besides showcasing its products, RUGR is expected to engage in the most important discussions happening around fintech today.

• Financial Inclusion: How to bring the next 200 million Indians into formal finance?
• AI in Lending & Credit: Balancing automation with risk control.
• Embedded Finance & Partnerships: The future of collaborations between banks and fintechs.
• Regulatory Tech (RegTech): Simplifying compliance through tech — a huge need in today’s rapidly shifting landscape.

With the government pushing for Digital India 2.0, and RBI focusing on better governance in digital finance, RUGR’s participation in these conversations could influence the path fintech takes in the coming years.

A glimpse of RUGR’s broader vision

Beyond what’s being shown at the event, RUGR is working on some ambitious goals. From what’s known so far:

• AI-led smart lending platforms that go beyond traditional credit scoring.
• Collaborations with NBFCs and banks to reach deeper into Tier II and III markets.
• Personalised financial tools that don’t just "manage" money but help users grow wealth smartly.

And if their Expo presence is anything to go by, RUGR is not just planning to keep pace with India’s fintech growth — it aims to lead it.

Conclusion

While many names will be at Fintech India Expo 2025, few are entering with the momentum RUGR has right now. Its bold brand positioning, practical solutions, and vision for the future make it the brand to watch out for this year — and likely beyond.

So, if you're attending Fintech India Expo 2025, make sure RUGR is on your list to visit. And if you’re following the event from outside, keep an eye on what RUGR unveils — because what happens at Pragati Maidan this March could well be the start of India’s next fintech wave.

Disclaimer-

(This article is part of IndiaDotCom Pvt Ltd’s Consumer Connect Initiative, a paid publication programme. IDPL claims no editorial involvement and assumes no responsibility, liability or claims for any errors or omissions in the content of the article.)