Denmark's BoConcept eyes expansion in smaller cities

Danish luxury furniture maker BoConcept, which forayed into India last year by opening its maiden store in Delhi, is now looking at smaller cities as part of expansion plans. The Denmark-based retailer is also opening a store in Mumbai and has plans to add an outlet in Bengaluru next year, said a top company official. The company, which has witnessed traction in tier II towns in the last one year, is also planning to have its points of sale either in shop-in-shop format or small brand stores. BoConcept entered India through its franchise Zoe Concepts last year. We are launching the Mumbai store this week and moving forward, we are looking at another store, which would happen at Bengaluru, Zoe Concepts Director Navin Khanna told (This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)