Amazon adds new Echo devices in bid to dominate voice gadgets

Updated: Fri, Sep 21, 2018
12:30 am
Reuters
RELATED NEWS
Maldives open for overseas investment, President Solih tells biz leaders Maldives open for overseas investment, President Solih tells biz leaders
Celebrities root for British Indian spy to be face of new GBP 50 note Celebrities root for British Indian spy to be face of new GBP 50 note
Nepal, China agree to strengthen bilateral ties Nepal, China agree to strengthen bilateral ties
Corrected: T-Mobile, Sprint see Huawei shun clinching U.S. deal - sources Corrected: T-Mobile, Sprint see Huawei shun clinching U.S. deal - sources
JK Guv-led SAC approves Rs 88,911 cr state budget for FY'20 JK Guv-led SAC approves Rs 88,911 cr state budget for FY'20

Amazon.com Inc on Thursday introduced a dozen new Echo speakers and related gadgets in a bid to stay ahead of rivals Apple Inc and Alphabet Inc`s Google in the nascent category for voice-controlled devices.

The world`s largest online retailer announced updated versions of its Echo Show, Echo Dot and Echo Plus, as well as new devices such as a voice-controlled microwave and wall clock. It announced the Echo Auto for shoppers to talk to in their cars. And it added the Echo Sub and the $299.99 Echo Link Amp, focused on creating better entertainment systems for the home.

The flurry of new products shows Amazon is working to make ubiquitous its voice-controlled assistant Alexa, which powers the Echo devices. It wants Alexa to be a dominant computing platform like Microsoft Corp’s Windows.

The announcements also underscore a strategic difference from Google and Apple, which so far have released fewer devices while Amazon has released many different gadgets for different purposes.

"They`re going to be a lot less transactional, and a lot more conversational," said David Limp, Amazon`s senior vice president of devices and services who introduced the new gadgets at company headquarters in Seattle.

Research firm eMarketer has said that 40.7 million people in the United States will use Echo devices this year, up more than 31 percent from 2017. Some two-thirds of U.S. smart speaker users will have an Echo this year, versus 30 percent having the rival Google Home, including some overlap.

The company also added new security devices from Ring, which it acquired earlier this year. And it added a `Smart Plug` product to help ease setup of these and other devices, which can be a major pain point for shoppers new to using `smart home` technology.

Amazon.com shares were up 1 percent in afternoon trading.

(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)

By continuing to use the site, you agree to the use of cookies. You can find out more by clicking this link

Close