The world`s largest online retailer said customers ordered more than three times as many Echo-family speakers than during Prime Day 2016, which at the time broke sales records for Amazon devices. Third-parties sold over 50 percent more units on its site by noon local time (1900 GMT) than in the same timeframe last year, the company said in a statement.
The news underscores Amazon`s break-neck pace of growth as more shoppers order online instead of going to brick-and-mortar stores. It also highlights the winning formula of Amazon`s shopping club Prime, the cornerstone of its business.
Customers had to join Amazon Prime to get discounts during the 30-hour event. U.S. members of the club pay $99 per year for benefits like two-day shipping, and they tend to buy more goods, more often from Amazon. A timer showing when the deals would expire added further shopping encouragement.
Spotlights on deals for the voice-controlled Echo speakers had the promise of boosting sales indirectly, too. The devices let shoppers re-order products by voice command, removing friction from checkout.
(This article has not been edited by Zeebiz editorial team and is auto-generated from an agency feed.)