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Mobile advertising News
Mobile advertising revenue of nearly $8 billion in Q2 powers Facebook's growth
Thu, Jul 27, 2017
Facebook posted a nearly 50% growth in advertising revenues in Q2 as mobile advertising revenues surged to an 87% growth during the quarter.
Is the mobile platform under-utilised by brands in India?
Fri, May 12, 2017
Indian consumers spend an average of 34% of their video viewing time on their mobile phones, and that is 41% for those between 18-34 years.
Mobile advertising accounted for more than half of digital ad spends in 2016
Wed, Jan 11, 2017
As video consumption on mobile phones increases, more marketers are increasing the mobile ad spends.
Mobile, video advertising pump up profit at Google parent Alphabet
Fri, Oct 28, 2016
Google parent Alphabet delivered higher profits for the third quarter, lifted by gains in mobile and video advertising as the tech giant narrowed losses on its "moon shots."
Our objective is to increase the penetration of classifieds: OLX CEO
Wed, Oct 05, 2016
We kept on persisting on ‘bech de’ from various directions because you can’t communicate in one way the same thing.
80% of advertising revenues for Facebook, Twitter came from mobile
Fri, Jul 29, 2016
Facebook reported a massive 63% rise in its advertising revenue during the quarter to $6.2 billion from $3.8 billion in the same quarter last year.
Find mobile advertising annoying? You are not alone
Wed, May 18, 2016
According to a Deloitte report, the share of mobile advertising spends is 2 to 4% of the total media expenditure at present.