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Worldwide PC shipments declined 2% in 4Q17, 2.8% for the year: Gartner
Fri, Jan 12, 2018
Worldwide PC shipments totalled 71.6 million units in the fourth quarter of 2017, a 2 percent decline from the fourth quarter of 2016, making it a 13th consecutive quarter of declining global PC shipments, as well as the sixth year of annual declines, according to preliminary results by Gartner I
Chatbot use by companies to result in savings of $8 billion annually: Report
Thu, Oct 26, 2017
From 2016 to 2021 the chatbot industry has been growing at a compound annual growth rate (CAGR) of 35%.
GST impact forces advertisers to cut spends this Diwali
Tue, Oct 17, 2017
While 40% of the ad spends during the year come during the festive period, the peak of the festive period has always been the Diwali festival which sees almost all brands spending on advertising.
Why Snapdeal continues to spend on advertising despite despite being up for sale
Tue, Jul 25, 2017
Snapdeal has not taken its foot of the advertising peddle despite talks with several e-commerce companies for the sale of the company.
Microsoft to reorganize sales and marketing teams
Tue, Jul 04, 2017
Microsoft will undergo a reorganization that will impact its sales and marketing teams, company executives told employees on Monday.
Online retail revenues in India to grow to $60 billion in 2017: Report
Fri, Jun 16, 2017
Retailers today need to be omnipresent as a large portion of buyers today begin their journey in the buying process online and may end up buying offline or vice versa.
Why advertisers need to pay attention to ad fraud on digital mediums
Fri, May 19, 2017
While many marketers harp about the number of views or likes their campaign received, many of them fail to check whether these number are true or fake.
Paperboat to launch Aamras for Rs 20 this summer
Tue, Apr 04, 2017
Parvesh Debuka, Marketing Head, Hector Beverages spoke to the Collin Furtado on the idea behind the campaign, tie-up with the Indian Railways, and its efforts to remain relevant in the beverage market.
We are spending more money on marketing WR-V than we spent on Honda City: Jnaneswar Sen, Honda Cars India
Mon, Mar 20, 2017
While the company clocked 1,000 bookings during the pre-booking period from March 2 to March 16, Jnaneswar Sen said it registered around 400-500 bookings after the official launch on Thursday.
Jaipur, Surat will see a rise in household income to Rs 80,000 crore by 2018
Thu, Mar 09, 2017
Both cities will cross the Rs 80,000 crore threshold within one to two years, with total consumption levels to reach 75%-80% of metros like Pune and Ahmedabad.
Totally geared up to take on Nokia 3310's challenge: Samsung India
Tue, Mar 07, 2017
We are a market leader not just in smartphones but a significant leader in the feature phone market and that effort and that presence will continue going forward as well, said Asim Warsi of Samsung India
Nokia 3310 is back, but is nostalgia enough to power a brand into the future?
Sat, Mar 04, 2017
HMD Global looks to make a come back with Nokia 3310, but will nostalgia be enough to power the brand into the future.
How Freecharge got left behind in the digital payments race
Fri, Feb 24, 2017
Freecharge that was just behind Paytm before demonetisation, but failed to capitalise on the opportunity quickly.
Gionee signs Virat Kohli as new brand ambassador
Mon, Jan 09, 2017
Gionee had roped in actor Alia Bhatt as it’s brand ambassador a few months ago and Virat is joining her.
Two-third of our wine sales come from women: Cecilia Oldne, SulaVineyards
Fri, Dec 23, 2016
She says that women prefer the wine because it is sophisticated and because they are more health conscious.
Piggybacking on social causes: Packaging differently is the new mantra?
Tue, Nov 15, 2016
Brands have used their packaging in a unique way to catch people's attention for special social issues.
Where did all the e-commerce ads go from your TV?
Thu, Aug 18, 2016
The pressure to cut costs, rationalise spends, leaner operations and more scrutiny by investors has taken its toll on the TV ad spend by these well-funded startups and e-commerce companies in the country.
Nike featured a plus-size model recently; here's why
Sat, Jul 23, 2016
This is the first instance of Nike embracing the 'big is beautiful' concept in its communication.
Indians are fussy buyers online as well, survey says
Wed, Jul 06, 2016
In a report called 'Re-Marketing - How India Buys on Mobile', it showed that the highest purchases were done between 10pm to 12am.
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Sun, Jul 03, 2016
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