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Why advertisers need to pay attention to ad fraud on digital mediums
Fri, May 19, 2017
While many marketers harp about the number of views or likes their campaign received, many of them fail to check whether these number are true or fake.
Are ad blockers biggest threat to digital advertising today?
Tue, May 16, 2017
Ad blocking on digital platforms have increased all over the world. So are brands getting more intrusive or irritating in their advertising to consumers?
Demonetisation to slow down digital ad spends in 2017
Thu, Feb 16, 2017
While demonetisation has resulted in a slowdown in growth in ad spends on media, the hardest hit is expected to be the digital medium
Demonetisation shaves of 2% of ad spends in 2016: Report
Tue, Feb 14, 2017
Ad spends in India are expected to grow by 10% in 2017 despite the slow start due to impact of demonetisation.
Ad spends on mobile media to reach Rs 4,200 crore by December
Fri, Oct 07, 2016
The report also pointed out the role of local languages.