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Why are advertisers looking at creating web series branded content
Tue, Oct 03, 2017
Branded content in India has been growing at a rapid pace of 130% to 150% annually, though at a small base.
JioPhone: After telecom companies, Reliance will now force feature phone makers to up their game
Fri, Jul 21, 2017
At the 40th Reliance Industries Ltd’s annual general meeting, Chairman and Managing Director, Mukesh Ambani, assisted by Jio’s Directors Isha and Akash Ambani announced the launch of JioPhone.
Google takes another step to make it easier for brands to advertise in virtual reality
Thu, Jun 29, 2017
Google took another step today to bring virtual reality to advertisers as it launched a project called Advr.
When brands look to comedians to up the LOL factor in digital ad campaigns
Mon, Jun 26, 2017
Several digital advertising campaigns can now been seen featuring comedians as the star of the ad and where content plays a more important role than the branding.
Here's how you can earn money by watching ads
Wed, Jun 21, 2017
The app gives users points everytime they view a print or video ad and hear an audio ad, which can be then redeemed for money on Paytm.
SMS still generates the maximum ROI for advertisers in digital marketing today
Thu, Jun 15, 2017
While many marketers earlier questioned whether SMS would still exist with social media gaining importance, however today SMS still gains the maximum ROI for brands today.
Nearly 60% of Indian marketers increased budgets for marketing automation solutions in 2017
Fri, Jun 09, 2017
The use of marketing technology by Indian marketers in increasing significantly as they use technology to increase lead conversion.
Are ad blockers biggest threat to digital advertising today?
Tue, May 16, 2017
Ad blocking on digital platforms have increased all over the world. So are brands getting more intrusive or irritating in their advertising to consumers?
Is the mobile platform under-utilised by brands in India?
Fri, May 12, 2017
Indian consumers spend an average of 34% of their video viewing time on their mobile phones, and that is 41% for those between 18-34 years.
Why brands are increasingly choosing digital only video ad campaigns
Mon, May 01, 2017
It is not until recently that we have seen brands increasingly creating ads exclusively for the digital medium, weaving content marketing into them.
Vicks touches the right chord with its transgender mom ad
Sun, Apr 30, 2017
What truly makes this ad stand out is that it does not revolve around the 'Vicks' product or brand at all and nor does it in any way prominently push the product in the ad.
Here's why Patanjali may be in the same spot as Nestle was in 2015
Tue, Apr 25, 2017
The armed forces canteen suspended the sales of Patanjali amla juices recently from its outlets after a laboratory in Kolkata found it unsafe for consumption.
Snapchat cross-fire: Three brand experts explain how Snapdeal should handle this PR crisis
Mon, Apr 17, 2017
A case of mistaken identity, people in India are downgrading and uninstalling mobile app of Snapdeal instead of Snapchat.
Is social media all talk and no action when it comes to brands?
Tue, Apr 11, 2017
While people reacted adversly to the video of a customer being assaulted on United Airlines, there was not much impact to the company's stocks.
Are brands getting smarter at the art of advertising wars?
Sat, Apr 08, 2017
The lawyers of FMCG giant HUL recently argued in court that Amul's ads were guilty of disparaging frozen dessert.
Samsung becomes most trusted brand in India in 2017; Patanjali at 15th
Wed, Apr 05, 2017
Samsung Electronics, which is now the most trusted brand in India in 2017.
Women see a growing prominence in sports brand endorsements in 2016
Thu, Mar 16, 2017
PV Sindhu and Sakshi Malik have led to non-cricket endorsements growing by 83.5% from Rs 42 crore in 2015 to Rs 77.1 crore in 2016.
Sports advertising spends grew 20%; Virat Kohli tops chart with deals worth Rs 280 crore
Thu, Mar 16, 2017
Spending on sports sponsorship by brands accounted for 11.5% of the total Indian advertising expenditure (AdEx) with was Rs 55,671 crore in 2016.
Leading food, beverages brands fail India's double nutrition challenge
Tue, Mar 14, 2017
No more than 12 % of beverages and 16 % of foods sold by nine leading Indian food and beverage companies were of "high nutritional quality", according to the Access to Nutrition Index India Spotlight, 2016, the first survey of its kind.
From bicycles to smartphones, is Salman Khan BeingSmart with his brand extensions?
Thu, Mar 09, 2017
Salman Khan has launched Being Human bicycles recently and is expected to launch his own range of smartphones under the brand.