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Facebook to use its News Feed to push more videos to users
Fri, Dec 15, 2017
With the update, people in the News Feed are more likely to see videos that Facebook thinks they want to watch, based on their search history and pages they have liked. They will also see new episodes of a show if they watched an earlier episode.
Google will now filter 'annoying' ads on Chrome browser
Sat, Jun 03, 2017
After facing criticism on the placement of "annoying" ads on websites, Google is now going ahead with its ad-blocking plans and will add a feature to its Chrome browser that will block advertisements which do not meet company standards, a media report said.
Twitter introduces pre-roll ads to Periscope video
Wed, Mar 29, 2017
Micro-blogging website Twitter has introduced pre-roll ads on its live video streaming app Periscope, which will help publishers and creators to monetise their content that brands can advertise against.
Battle of the telecoms: Idea tells Reliance Jio ‘No ullu banaoing’ with freebies
Thu, Feb 09, 2017
Idea Cellular has taken the battle between telecoms to the ad space with its new range of ‘No ullu banaoing’ advertisements.
Facebook plans to show advertisements in middle of videos
Tue, Jan 10, 2017
Social media giant Facebook is planning to show ads in the middle of videos and share the revenue generated with the publishers -- giving them 55% of the sales -- media reported.
Amazon India, Flipkart, Paytm contribute 70% of total loss of Rs 10,670 crore in FY16
Wed, Dec 28, 2016
In a bid to capture a larger pie of India's booming e-commerce market, leading online retailers recorded 70% of total losses for the fiscal year 2015-16 (FY16),
From chocolates to smartphones: How brands forged a shift in Diwali gifting
Sat, Oct 29, 2016
It all started with Cadbury's Celebrations, which made chocolates synonymous with the brand's punchline 'Muh meetha kara de', forging a shift for traditional Diwali gifting from Indian sweets to chocolates and, further on, to other products.
Five recent Indian ads which will surely crack you up
Wed, Jul 27, 2016
Many brands today too have learnt the art of how to use humor to their benefit in their ads.
Five peculiar TV ad jingles that may have got it wrong
Thu, Jul 14, 2016
Many may still remember Nirma's iconic jingle “Washing powder Nirma”. However, you will not want to remember these jingles.
Father's Day 2016: These 5 ads will leave you in tears
Sun, Jun 19, 2016
Its Father's Day today, and advertisement industry all over the world taking the most out of it to promote products. Whether it is Mother's Day, Daughter's Day or Father's Day, advertisement industry never fails to bring out that "emotional" feeling inside you.