Datawind ahead of Samsung in Tablet PC sales
A number of steps such as free internet bundling, tie-ups with e-commerce players helped Datawind to secure the number 1 position.
In the Tablet PC segment Datawind leads the market as it posted a 37% growth in Q1 2016. It currently occupies a 34% market share.
It is followed by Samsung which saw a 3% growth in its market share in the Tablet PC market to 21%, according to a report by CyberMedia Research (CMR).
Krishna Mukherjee, Analyst, CMR, said, “A number of steps such as free internet bundling, tie-ups with e-commerce players helped Datawind to secure the number 1 position. Mass production for its enterprise buyers and increased online presence were also some of the factors helped it to beat Samsung as the Korean player mainly focuses on more than Rs 30,000 segment only, resulting in low sales.”
Pantel, a Tablet PC brand by BSNL, saw a 2% growth in its market share to 20%.
Sales of Tablet PCs in India increased by 7% in the first quarter of 2016. During the quarter the sales of Table PCs were 9.10 lakh in India.
What is more interesting, while Wi-Fi enabled devices saw a rise to around 48%, the sales for 4G and 3G devices saw a decline, according to the report.
However, the report added that 4G launches will increase sales of large screen smart connected devices, including tablets.
According to Tanvi Sharma, Analyst, CMR, “Increased demand for smartphones with larger screen sizes has resulted in a marginal growth of the tablets market. Also, consumers are demanding tablets under Rs 5,000 price band and there are wafer-thin margin for vendors. Unlike smartphones, tablets are not easily up-gradable and this is their major drawback.”