Veere Di Wedding box office collection day 2: Kareena Kapoor, Sonam Kapoor starrer bags Rs 12.25 cr
Veere Di Wedding box office collection day 2: Kareena Kapoor Khan, Sonam Kapoor, Swara Bhaskar and Sikha Talsania starrer is doing well at the box office. The Shashanka Ghosh directed movie grossed rs 10.70 crore on the opening day (Friday) of the film. With the revenue of Rs. 12.25 crore on day 2, the movie earned net total of rs 22.95 crore from domestic market. Veere Di Wedding also earned Rs 30.12 crore worldwide gross. The movie revolves around female buddies and is a coming of age story.
The good showing of the movie at the box office is expected to continue in the coming week too. The movie boasts presence of experienced actresses Kareena Kapoor Khan and Sonam Kapoor Ahuja. The movie is urban centric and will work well for the youth in the big cities. The song ‘Tareefa’ has also done well and will help draw in crowds.
Film trade analyst Taran Adarsh said in a Twitter post, "#VeereDiWedding witnesses an UPWARD TREND on Day 2... Sun biz is expected to be in double digits too... Weekend should comfortably close at ₹ 35 cr+, as per trends... Fri 10.70 cr, Sat 12.25 cr. Total: ₹ 22.95 cr. India biz."
Adult humor of the film has also led to it being slapped with an A tag. So, one can’t expect families audiences to step into cinemas in large numbers. The movie is star-heavy and very much connected to the urban way of life.
The film did good marketing and publicity to reach out to the right set of audiences in the weeks running up to the release. Also, the actual wedding of Sonam Kapoor, that was virtually covered live by the media as well as those on social networks recently added to the film's attraction for the masses.