Revenue from e-commerce in India to touch $52 bn by 2022: Report
According to a report by Admitad, in 2017, 37 per cent of the population comprised of internet users, 14 per cent of whom made online purchases regularly. This population's share of internet users is expected to grow to 45 per cent by 2021. The number of online buyers is expected to grow to 90 per cent.
Most purchases (56 per cent) are made via desktop. Smartphones account for 30 per cent of purchases, said the digital and affiliate marketing company's report. Image Source: Reuters