Tata enters virtual reality to sell Tiago
Tata Motors is virtually not leaving any stone unturned to promote its newest hatchback Tiago--erstwhile Zica. Literally.
The readers of one of the leading dailies in India woke up to a glossy four-page supplement on the car with a basic cardboard Virtual Reality (VR) set attached with the last page aiming to provide a multidimensional driving experience of the Tiago from one's home.
However, the video on the VR set appeared blurry and grainy and ran still images of the car with a background voice that spoke information related to the car.
Tata Motors, on Monday, suggested that the car's prices may see an upward revision soon as the introductory price of Rs 3.2 lakh will be hard to maintain for a long time.
The car was earlier called Zica and a teaser campaign with Argentinean football player Lionel Messi was launched last year. However, with the spread of the deadly Zika virus, Tata Motors was forced to rebrand the car earlier this year as Tiago.