Snapchat removes auto-advance feature for personal playlist
Snapchat, an image messaging and multimedia mobile application has scrapped its auto-advance function in favor of a new story playlist feature that`s all about personalization.
The feature allows the app users to share a collection of images and videos during a 24-hour period.
Previously, the integration of auto-advance meant users would have to sit through all of the recent stories by profiles they follow back-to-back.
To make it easier to watch all your favourite friends` stories without the boring people in between, Snapchat is eliminating auto-advance, which automatically moved you on to the next reverse chronological story when you finished watching the last one.
The changes, which are rolling out now, begin with a demotion for Discover pages. Discover, which features a daily mix of text and video stories from big publishers, will now appear below your friends in the Stories feed.
Now, the user can add those stories to a playlist. To add a friend`s story, tap the story thumbnail to the left of their name. After you`ve selected some friends, you can hit the play button that will pop up at the bottom of the screen.
Notably, stories in this feed will be monetized just as auto-advancing stories were - with interstitial ads between some of the stories. Snap will also now show you post-roll ads at the end of individual user stories, even if you haven`t added them to a playlist.
Select Android users will get the features first with a full roll-out for both Android and iOS expected soon.