Chinese smartphone makers' India revenues jump 180%
- Revenues of Chinese vendors grew by 180% in Q1 2017
- Micromax was the only Indian brand to feature in the top 5 in the overall mobile handset market
- India's mobile handset market saw an 8% sequential decline
Showing growing dominance in India, Chinese smartphone makers' revenues grew by 180% in January to March period of the current year as against the same quarter last year.
In volume terms, these vendors captured 40% of the market during the quarter, and in value terms, about 49% of the market was invaded, according to a CMR report.
Source: CMR Report
The battle between the Chinese brands and Indian brands in the mobile phone market has intensified. However, it seems that the former has got the better of the latter.
Micromax was the only Indian brand to feature in the top five while Samsung dominated the market with a 26.23% market share, followed by Chinese brand Itel with 8.58%, Xiaomi 6.37% and Vivo 6.07%.
In terms of revenues, the ranking of some of the players is undergoing a change. While in Q1 CY 2016, Samsung, Apple, Micromax, Lenovo and Intex were the top five players with 35.2%, 10%, 9.7%, 8.3% and 6.5% market shares, respectively.
Source: CMR Report
During Q1 2017, Samsung, Xiaomi, Vivo, Oppo and Apple were the top players with 29%, 11.7%, 11.5%, 10.6% and 8.8%, market shares, respectively.
“Overall Chinese brands (Lenovo, Oppo, Vivo and Xiaomi) have been mono-channel brands, offering great value for money with aggressive marketing on top,” said the report.
Narinder Kumar, Telecom Analyst with CMR said, “Market consolidation in the number of overall brands operating in India took a temporary pause in Q1 2017. It witnessed decline in number of OEMs which was to the tune of 20% for Indian OEMs as well as foreign OEMs.”