Brooke Bond Red Label's latest ad aims to break stereotypes on Women's Day
One of the ad film called 'A Boy who Girls Like' was crafted to give out a special message on Women's Day.
It seems that tea brands have taken it upon themselves to put some sensitivity into society one cup at a time. Just a few weeks after Tata Tea's Jaago Re 2.0 ad campaign which pushed for pre-activism than post, Brooke Bond Red Label's new ad campaign pushes for the message of togetherness.
The Hindustan Unilever (HUL) brand in its latest ad campaign called 'Swaad Apnepan ka' (Taste of Togetherness) has released two ad films. One of the ad film called 'A Boy who Girls Like' was crafted to give out a special message on Women's Day. The ad tries to tackle issue of de-stigmatising gender stereotypes such as the type of toys played with by boys and girls.
It ad film shows a boy play-making tea with a tea toy set that is usually associated as a toy meant for girls. The narration starts by saying, “He loves to make tea, but that doesn't make him a girl” and then goes on to end with “It just makes him a boy that girl's like”.
The ad urges people who believe in this message to join their conversation on '#unstereotype'. The ad campaign by the brand is aimed at bringing people together. It had also released another ad film called 'Forgotten' which takes a different approach on the topic of idea of togetherness.
The ad also added a clever play of words 'T for Togetherness'.
The ad film has been conceptualised by ad agency Ogilvy & Mather and produced by Corcoise Films.