Apple's iPhone ranked most reputed mobile phone brand in India
Samsung followed at the second more reputed mobile phone brand in India despite the Note 7's battery issue.
Apple's iPhone has been ranked as India’s Most Reputed Mobile Phone brand, followed by Samsung Mobiles, according to a study by BlueBytes and TRA Research (both part of the Comniscient Group). The reason for this is that in terms of sheer volume, the iPhone has had the highest positive media appearances, it said.
The second most reputed brand in the list, despite the controversies surrounding the exploding Note 7, was South Korea's Samsung Mobiles, which had a Brand Rep Score 67% lower than the iPhone.
It is followed by Indian mobile phone brand Micromax with a Brand Rep Score of 94% lower than Samsung.
The fourth and fifth position is secured by China's Xiaomi and Finland's Nokia, which recently promised a comeback in India with two Android phones.
72 mobile phone brands were listed from 12 different countries featured in the India’s Most Reputed Mobile Phone Brands 2017 Report. Of these, Indian origin phones held the maximum positions – 29 brands. 15 are from China and 8 from USA.
BlueBytes is set to launch a Report each month that covers different Sectors. The study evaluates Brand Reputation by analyzing media perceptions and consumer perceptions.
“Reputation can be seen as a currency that the brand can earn through positive action, communication, or sometimes erode due to lack of the same. Reputation has to be consistently maintained, monitored, and enhanced. In a cluttered space like the mobile phone industry, with diverse brands attempting to capture consumer attention, customers buy and recommend on the basis of reputation, making it the most important influencer of buying decisions,” said Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands.
Among the top ten, Chinese multinationals Lenovo, Huawei, and Motorola (now owned by Lenovo) rank sixth, seventh, and eighth respectively. LG (South Korea) and Intex (India) complete the top 10 in this exclusive list.
India’s Most Reputed Mobile Phone Brands 2017, was a study conducted within the Mobile Phone Industry with BlueBytes analyzing news of 72 mobile phone brands in all the major English and Hindi print media (newspapers and magazines) across 9 cities as a representative of the news across all media.