80% of advertising revenues for Facebook, Twitter came from mobile
Facebook reported a massive 63% rise in its advertising revenue during the quarter to $6.2 billion from $3.8 billion in the same quarter last year.
Two of the top social media companies Facebook and Twitter said that over 80% of the total advertising revenue for both th e social networks came from mobile in the quarter gone by.
With brands increasingly looking towards digital companies for branding and advertising solutions, brand ad spends especially on mobile have grown significantly.
Facebook reported a massive 63% rise in its advertising revenue during the quarter to $6.2 billion from $3.8 billion in the same quarter last year. Out of its total revenues, advertising accounts for 96.9% of it and the rest from payments and other fees.
While advertising on mobile devices accounted for 84% of Facebook's $6.2 billion in advertising sales. This puts Facebook's mobile advertising revenues at a massive $5.2 billion.
Twitter's advertising revenue totaled at $535 million, an increase of 18% year-over-year to $535 million from $452 million in the same quarter last year.
Advertising revenues of Twitter, like Facebook, accounts for a major portion of its revenues at 88.9%. The remaining revenue came from data licensing and other revenues.
For Twitter too mobile advertising revenue accounted for 89% of total advertising revenue. This amounts to $476.15 million in mobile advertising revenues.
This shows that though there is a vast differences in the revenues earned of both these social media companies, the growth has been majorly from mobile advertising.
Facebook's posted a strong 59% growth in total revenues at $6,426 million, while Twitter's quarterly revenue was up by only 20% year-over-year at $602 million.
Facebook has nearly 1.7 billion active users as against Twitter's 313 million.