WATCH: Sanjay Mishra in the new Mahindra e20 electric car ad
Remember that Maruti Suzuki advertisement "Papa ki kara, petrol khatam hi nai hunda"... Surely you do! What made it so famous and memorable? The ad was simple, crisp and to the point.
Recently, Mahindra E20 electric car, has come out with an ad campaign "Driven by goodness".
The four minute long advertisement has Masaan and Ankhon Dekhi-fame Sanjay Mishra and The Viral Fever's (TVF) Pitchers actor Naveen Kasturia.
We think the best advertisement is when the company doesn't have to sell the product and yet manages to make a sale.
Electric cars are getting more attention as people are getting more concerned and aware about the environment and global warming.
Can Mahindra's attempt to tell people that an electric car is indeed viable in India and 'range anxiety' can be done away with?
Well, why don't you watch the ad and decide for yourself.
Meanwhile, Renault tried to sell its electric car with this ad:
Did it do the trick? Let us know!