Jaguar Land Rover may face this crisis, courtesy Tata Motors
The British automaker is doing what most car companies have so far shied away from: spend. Others such as Toyota Motor Corp. are squarely in cost-cutting mode or, like General Motors Co., leaning on deep-pocketed investors like SoftBank Group Corp. to steer forward their dreams of electrification and autonomy. It’s impressive then that Jaguar has plowed more than 4 billion pounds ($5.4 billion) into new products and technology, or north of 16 percent of revenue. At the same time, that investment is necessary because the company remains highly exposed to diesel fuel and sagging auto markets.
Big trucks are all the rage in India, but Tata Motors Ltd.’s fortunes are still riding on a luxury marque that isn’t quite built for the subcontinent’s roads. Image source: Official website