Max Healthcare is bringing its domain expertise in patient care to people within the environs of their homes with the launch of its new vertical Max@Home, a senior company official said.
Under the new initiative, the healthcare major plans to offer a total of 17 types of services, out of which it has launched nine in the first phase, including nursing, patient care attendants and pathology services.
To begin with, the company is focusing on the National Capital Region (NCR) along with Chandigarh, Panchkula and Mohali, with plans to add other cities going forward.
"The idea of Max@Home came from certain big trends in healthcare that we were noticing, such as disappearance of family doctors especially in metros and urban centres and people coming to tertiary hospitals for even basic and simple things," Max Healthcare Senior Director and Chief Growth Officer Rohit Kapoor told
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