A comprehensive marketing strategy is under formulation to utilise fully the upcoming modern convention and exhibition centre at Pragati Maidan here, India Trade Promotion Organisation (ITPO) CMD L C Goyal said.
Set up in 1977, ITPO is the nodal trade promotion agency which works under the commerce ministry.
As part of the redevelopment plan of Pragati Maidan, a world class Integrated Exhibition-cum-Convention Centre is under construction with an estimated cost of Rs 2,254 crore.
The convention center will have a seating capacity of over 7,000 persons.
"In two years time, it will be ready. We need to market the new complex and use it completely. This complex should be fully utilised. I will work out a clear marketing strategy and plan to make this space fully utilised from Day 1 - September 2019," Goyal told
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