Emami Cement Limited today announced plans to raise its total production capacity to 6 MTPA as its 2 MTPA plant being set up at a cost of Rs 600 crore in Odisha's Jajpur district is likely to be commissioned by March, 2018.
Similarly, Emami Double Bull Cement, manufactured by the company targets to take up its market share to 10 per cent in all the regions of its operations by March 2019, Vivek Chawla, CEO of Emami Cement Limited told reporters here.
By that time, the company expects to take up its production capacity to 6 MTPA (Million Tonne Per Annum), the CEO said.
Presently, Emami Cement is producing 60 per cent of the current total cement capacity of 4 MTPA through the mother clinker plant in Chhattisgarh and the grinding unit at Panagarh in West Bengal, Chawla said.
By March 2018, these two units target to achieve the operational production capacity of 3.2 MTPA. Around the same time, the company would also be ready with its new grinding unit of another 2 MTPA in Jajpur, he said.
Total investment incurred by the company for all the three units so far is Rs 4,000 crore, the CEO said adding that Rs 600 crore is being invested for the Odisha unit.
Describing quality and trust as the two main pillars in the growth of a cement brand, he said Emami Cement which is committed to offer quality products to the end consumer, has adopted various strategic business investments for its Emami Double Bull Cement Brand.
As a part of the brand's growth story, the company has come forward with best quality in product and packaging strengthened by a seamless supply.
The company has installed a hi-end automated robotic laboratory at the Risda plant in Chattisgarh for monitoring a consistent product quality. Emami Cement's Chhattisgarh plant is the second one to have this technology in India and the first in Eastern India, Chawla said.
Emami Cement's presence in the market is based on quality parameters of the product in comparison to competition on the basis of test certificates.
The Company has mobile testing vans for consumers to actually test quality of the product directly and make an informed choice. Each van is equipped with comprehensive testing machine for cube casting and offer various on-site tests for customers, he said.
Setting industry benchmarks, the company is also offering Emami Double Bull Cement in PP bags of high quality to minimise material loss & damage due to hooking which is a prevalent industry concern.
Emami Double Bull Cement had been launched in 2016 by Emami Cement Limited. Recently, the company has launched its premium PSC product under the brand name SUBH targeting quality conscious customers.
Chawla said the entire sales in our existing markets of Chhattisgarh, West Bengal, Jharkhand, Bihar, Odisha, Eastern Madhya Pradesh and Vidarbha regions is close to around 1.5 to 2 lakh tonne per month.
"We have specific ramp up plans to scale this up to 3.2 million tonne in the current fiscal," he said.
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